How to better target customers on Facebook

by on September 30, 2012

Expect to start noticing more ads on your Facebook news feed that seem to be specifically designed just for you.

Facebook recently launched its new “Custom Audience” ads. The basic concept is that businesses can provide email addresses and customer information so that Facebook can target them with ads that more specifically match their demographics or previous purchases.

For example, if you’ve purchased an SUV over 5 years ago, that car company can provide Facebook with this information so that you receive ads for purchasing a new SUV. Amazon can take your recent purchase history and use this to target you with ads for products that match your interests, rather than general ads for Amazon. In theory, this produces more returns for both advertisers and Facebook.

Source: TechCrunch

{ 2 comments… read them below or add one } January 17, 2013 at 7:38 PM

I think that everything typed made a ton of sense. However, what about this? suppose you wrote a catchier post title? I am not saying your information isn’t solid., however what if you added something that makes people desire more? I mean Email Addresses Used to Target Customers on Facebook – Effective Marketing Strategies | Effective Marketing Strategies is kinda boring. You ought to glance at Yahoo’s home page and watch how they write post titles to get people interested.

You might add a related video or a related picture or two to get readers interested about what you’ve written. In my opinion, it could bring your blog a little livelier.


Mary Brophy January 18, 2013 at 11:19 AM

Thanks for your critique of this post. Your suggestion to improve its title is good advice! We appreciate the time you spent mentioning it, and have since changed its title. We hope that it is more appealing to all our readers.

Regarding adding pictures and videos, your idea is generally a good idea, however, this post is an abstract of an article from another website, so our policy is to write a short summary and not add any images.



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