Expect to start noticing more ads on your Facebook news feed that seem to be specifically designed just for you.
Facebook recently launched its new “Custom Audience” ads. The basic concept is that businesses can provide email addresses and customer information so that Facebook can target them with ads that more specifically match their demographics or previous purchases.
For example, if you’ve purchased an SUV over 5 years ago, that car company can provide Facebook with this information so that you receive ads for purchasing a new SUV. Amazon can take your recent purchase history and use this to target you with ads for products that match your interests, rather than general ads for Amazon. In theory, this produces more returns for both advertisers and Facebook.