Marketing

Creating customer value should be the focus of any marketing strategies and technique. Feel free to share comments about your marketing experiences, whether they are big wins or learning experiences that should improve future efforts.

Companies have long been preoccupied with efficiency; that is, the ratio of outputs to inputs, for example, how many wine bottles were sold relative to the cost of producing them. While it is easier to count sales dollars to costs, the ratio fails at measuring its resulting benefit or value. We know what it costs […]

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Tapping into social norms is a low-cost, and effective means of getting your business’ message across to customers. Consider some principles of social norms and situations where using them might help others to understand your point of view: People naturally tend towards what they view as the norm; for example, when hotel managers left information cards […]

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Many people, especially when nervous and amongst strangers, tend to over promote themselves. For example, a CEO started training as an amateur cyclist; he joined a weekend competition where he met a fellow rider and introduced himself as a CEO on a bike ride. False humility doesn’t fool anyone. It’s not unusual — people often […]

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With so many marketing strategies out there, it’s hard to know which will actually work. Here are five proven techniques: Personal notes and birthday cards: People are bombarded by impersonal advertisements all the time. A birthday card or note establishes more of a connection. Face-to-face meetings: In person you can pick up on body language […]

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Marketers dream about creating buzz during a launch of a new product or business, hoping to win rapidly spreading buzz, and outsized results that amplify their budget and revenues. But will it last? Learn how a different path is taken by a very successful business that helps it build sustainable marketing buzz.

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This marketing campaign got 95% of its marketing right, but ultimately failed. Can you see their mistake? How to make marketing more effective and attract more ideal customers.

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Many entrepreneurs wonder whether to keep a new idea a secret, as they develop a new business or product, and begin discovering effective marketing strategies for it. The number one reason that small businesses fail is not because of a lack of good ideas, it is because they run out of capital before delivering a product or service that customers crave. To forage a more direct path, find out how to trod another path.

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