Social Media

If dentistry is your profession and passion, that’s wonderful. But if you’re  looking to entice new patients or keep existing patients engaged, don’t assume that your audience is as fascinated as you about the latest in curing light technology, mouth mirrors and ultrasonic cleaners. Shop talk filled with jargon will be interesting to only a […]

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The medical blogosphere has evolved to a point where doctors or dentists who ignore their personas in healthcare social media are doing themselves a disservice, according to a new book co-authored by the popular physician and blogger Dr. Kevin Pho. According to Pho, a medical professional’s failure to manage his or her presence on the […]

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When it comes to figuring out how to stretch a marketing budget to perform well at both attracting new patients and holding onto existing loyal ones, it’s important to know how to employ the most effective marketing techniques for your practice. According to a 2012 survey of more than 1,300 small business and nonprofits by […]

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Expect to start noticing more ads on your Facebook news feed that seem to be specifically designed just for you. Facebook recently launched its new “Custom Audience” ads. The basic concept is that businesses can provide email addresses and customer information so that Facebook can target them with ads that more specifically match their demographics or previous purchases. For […]

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If you are looking for ways to leverage your small business marketing expenditures, consider where the innovators are heading. A recent survey, reveals how some small business owners are realizing 61% lower cost per lead by targeting inbound marketing channels. Responses from these leading small businesses recount their Internet marketing strategies and techniques that bring new customers.

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How can small businesses attract customers with new products or services that customers love? A taxi drive in Chicago that seems to have stumbled upon a winning approach.

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Daily deal marketing can be wise for some local businesses, but may weaken others. Many local business owners are enticed when imagining customers streaming through their doors. As daily deal coupons multiply, business owners are tallying and sharing their outcomes, discovering that while their coupon deals bring highly valued exposure, the impact on profits and social media relationships often brings surprises.

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Are daily deal coupons effective business marketing, or lopsided sales eroding your profitability? These opportunities have magnetic appeal to many local businesses because they attract new customers, but not all business are pleased with their costs.

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Answers to your online marketing questions: Our management team has been discussing whether social media marketing can be beneficial to our medical practice. Can a social media campaign, for example, using Facebook, attract new patients?

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Social Media Trends

How can your business benefit from the social media trend? Whole Foods Market, an innovator in using social media, believes conversations with their customers are essential to the company’s success, in a store or on a social network. Many of your customers are probably already active with social media. If your company adapts to the changing norms, it can strengthen customer relationships, and grow your business. Find out how to use the experiences of successful companies.

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