Paid Advertising

Local business ads managed by Yellow Pages apparently offer a lower cost-per-call than Google AdWords campaigns, based on a recent report. However, do not close your Google advertising account yet. Let’s look further, and dip into the details. Meeting Local Businesses Goals There are multiple ways to generate online leads, including placing ads in search [...]

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Two of the once-booming publishers of local telephone directories, Dex One Corp. and SuperMedia Inc., recently announced plans to merge, less than three years after each emerged from bankruptcy. This leaves just two big players, since the whole industry saw steep ad revenue drops the last decade while pressured by competition from newspaper, radio, and [...]

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