Lead Generation

Expect to start noticing more ads on your Facebook news feed that seem to be specifically designed just for you. Facebook recently launched its new “Custom Audience” ads. The basic concept is that businesses can provide email addresses and customer information so that Facebook can target them with ads that more specifically match their demographics or previous purchases. For […]


If you are looking for ways to leverage your small business marketing expenditures, consider where the innovators are heading. A recent survey, reveals how some small business owners are realizing 61% lower cost per lead by targeting inbound marketing channels. Responses from these leading small businesses recount their Internet marketing strategies and techniques that bring new customers.