Customer Reviews

Consumers are increasingly relying on online customer reviews to learn more about local businesses. Whether at home, work or on the move, people are using reviews to make decisions about offline purchases. In early 2012, 72% of online local consumers in a survey stated that they trust online reviews as much as a personal recommendation, […]

{ 0 comments }

How well does your local business leverage what customers are saying about it? If it was fairly easy and inexpensive, would you take the time to uncover and leverage these gems?

While you may already encourage word-of-mouth referrals and testimonials, what if your customer’s experience was only a click away, or easy enough to make so?

What I am referring to are the millions of customer reviews for local businesses already on the Internet, and how they can impact your business results. Let us take a look at recent survey results showing how prospective customers regard the experiences customers write about local businesses.

While most U.S. small businesses still depend on word-of-mouth referrals as a way for new shoppers to find them, whether or not you like it, the Internet is close behind, according to a survey by American Express OPEN.

{ 2 comments }

Some small business owners are skeptical about applying effort to get real customer reviews. They have seen a contrived or negative review about a competitor, or their own business, and noticed that many small businesses have no reviews. So if you are wondering, “Why bother getting customer reviews for my business?”, learn why its important for your business.

{ 2 comments }

How can social media make your business more profitable? Is it a more effective way to communicate with your audience, or merely another marketing channel? Large companies study their customers and use social media to help them make better decisions, increasing revenues. You can adapt some of these successful techniques to your marketing.

{ 0 comments }