Internet Marketing

Using Internet Marketing to elevate the visibility of small businesses is my favorite subject when writing and speaking at events. Whether you are a start-up or mature local business, its important to earn a return on your web or mobile websites. Start by reading any topic that initially catches your eye, such as social media marketing, search engine optimization (SEO) or customer reviews. Please feel free to leave a comment or send a question, its often where ideas come from for in-depth discussions in ‘Top of Your Mind’, discover effective marketing ideas for your business.

Imagine a patient seeking quality dental care. Most want a nearby dentist with a solid reputation and many patients with positive experiences. How do they find a good dentist? Fewer people today open a telephone book or ask friends because it’s much easier to consult a cell phone or computer that immediately makes suggestions. Whether […]

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If dentistry is your profession and passion, that’s wonderful. But if you’re  looking to entice new patients or keep existing patients engaged, don’t assume that your audience is as fascinated as you about the latest in curing light technology, mouth mirrors and ultrasonic cleaners. Shop talk filled with jargon will be interesting to only a […]

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The medical blogosphere has evolved to a point where doctors or dentists who ignore their personas in healthcare social media are doing themselves a disservice, according to a new book co-authored by the popular physician and blogger Dr. Kevin Pho. According to Pho, a medical professional’s failure to manage his or her presence on the […]

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When it comes to figuring out how to stretch a marketing budget to perform well at both attracting new patients and holding onto existing loyal ones, it’s important to know how to employ the most effective marketing techniques for your practice. According to a 2012 survey of more than 1,300 small business and nonprofits by […]

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If you just started a blog or have a collection of published posts, check these top 5 mistakes to gauge whether your small business marketing blog is an effective marketing strategy, or an obstacle to success. Is your company making any of these mistakes? If so, what can you do to improve  it, so it brings more […]

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Local business ads managed by Yellow Pages apparently offer a lower cost-per-call than Google AdWords campaigns, based on a recent report. However, do not close your Google advertising account yet. Let’s look further, and dip into the details. Meeting Local Businesses Goals There are multiple ways to generate online leads, including placing ads in search […]

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Expect to start noticing more ads on your Facebook news feed that seem to be specifically designed just for you. Facebook recently launched its new “Custom Audience” ads. The basic concept is that businesses can provide email addresses and customer information so that Facebook can target them with ads that more specifically match their demographics or previous purchases. For […]

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Two of the once-booming publishers of local telephone directories, Dex One Corp. and SuperMedia Inc., recently announced plans to merge, less than three years after each emerged from bankruptcy. This leaves just two big players, since the whole industry saw steep ad revenue drops the last decade while pressured by competition from newspaper, radio, and […]

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Are you serious about raising the online visibility of your business? If so, a small business marketing blog is a key component to your success. It requires, however, commitment and consistency, but it reaps amazingly strong relationships with prospects, customers, media outlets and influential industry or community observers. If you need more convincing, read these […]

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Consumers are increasingly relying on online customer reviews to learn more about local businesses. Whether at home, work or on the move, people are using reviews to make decisions about offline purchases. In early 2012, 72% of online local consumers in a survey stated that they trust online reviews as much as a personal recommendation, […]

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