January 2013

Companies have long been preoccupied with efficiency; that is, the ratio of outputs to inputs, for example, how many wine bottles were sold relative to the cost of producing them. While it is easier to count sales dollars to costs, the ratio fails at measuring its resulting benefit or value. We know what it costs […]

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Tapping into social norms is a low-cost, and effective means of getting your business’ message across to customers. Consider some principles of social norms and situations where using them might help others to understand your point of view: People naturally tend towards what they view as the norm; for example, when hotel managers left information cards […]

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