October 2012

Many people, especially when nervous and amongst strangers, tend to over promote themselves. For example, a CEO started training as an amateur cyclist; he joined a weekend competition where he met a fellow rider and introduced himself as a CEO on a bike ride. False humility doesn’t fool anyone. It’s not unusual — people often […]

{ 0 comments }

With so many marketing strategies out there, it’s hard to know which will actually work. Here are five proven techniques: Personal notes and birthday cards: People are bombarded by impersonal advertisements all the time. A birthday card or note establishes more of a connection. Face-to-face meetings: In person you can pick up on body language […]

{ 0 comments }