September 2012

Expect to start noticing more ads on your Facebook news feed that seem to be specifically designed just for you. Facebook recently launched its new “Custom Audience” ads. The basic concept is that businesses can provide email addresses and customer information so that Facebook can target them with ads that more specifically match their demographics or previous purchases. For […]

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Two of the once-booming publishers of local telephone directories, Dex One Corp. and SuperMedia Inc., recently announced plans to merge, less than three years after each emerged from bankruptcy. This leaves just two big players, since the whole industry saw steep ad revenue drops the last decade while pressured by competition from newspaper, radio, and […]

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