March 2012

Marketers dream about creating buzz during a launch of a new product or business, hoping to win rapidly spreading buzz, and outsized results that amplify their budget and revenues. But will it last? Learn how a different path is taken by a very successful business that helps it build sustainable marketing buzz.

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This marketing campaign got 95% of its marketing right, but ultimately failed. Can you see their mistake? How to make marketing more effective and attract more ideal customers.

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If you are looking for ways to leverage your small business marketing expenditures, consider where the innovators are heading. A recent survey, reveals how some small business owners are realizing 61% lower cost per lead by targeting inbound marketing channels. Responses from these leading small businesses recount their Internet marketing strategies and techniques that bring new customers.

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