July 2011

How can social media make your business more profitable? Is it a more effective way to communicate with your audience, or merely another marketing channel? Large companies study their customers and use social media to help them make better decisions, increasing revenues. You can adapt some of these successful techniques to your marketing.

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Can your product or service sell itself? Of course, it seems a dream, but if you aim your messages at an ideal customer, it might start to feel like it. If you are entering a new market, planning a new product launch, or beginning a social media campaign, then make sure that your investment reaps dividends.

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